Niclas Hallgren
Senior Copywriter at Welcom
Göteborg, Sweden
Translation: "Are your staff tired? Hold this paper up to the light."

Epica Awards 2003/04

"Are your staff tired" asked the headline on this otherwise blank piece of paper. Once held up to a lamp, faint grey writing emerges. The newly visible text explains that lack of sunlight often causes fatigue in office environments – and that a special lamp emitting light similar to that of the sun is the solution.

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