| Title | Optink (135s) |
| Brief | 3 Germans die every day awaiting an organ transplant.But only 0,001% of Germans donate their organs – because of an opt-in system that requires explicit consent without keeping record of it, leaving the decision to unaware families. Yet, all it takes to opt-in is carrying proof of consent. Whatever its form.25% of Germans are inked.#OPTINK is the free tattoo to become an organ donor.A valid proof of will that allows to express consent and inform decision-makers (families).A life commitment turned into a commitment for life.+550 tattoo studios involved and transformed into organ donor recruitment centers+4500 tattoos recorded = +31500 potential lives saved+2.8bi free impressions |
| Agency | McCann Worldgroup Germany |
| Campaign | Optink |
| Advertiser | Junge Helden |
| Brand | Junge Helden |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Case Study |
| Advertising Agency | M...nn G....ny Subscribers Only |
| Lead Front-End Developer | C...s T...or Subscribers Only |
| Head of Print Production | O...er H..o Subscribers Only |
| Executive Creative Director | C...ric As....la Subscribers Only |
| Executive Creative Director | D....an B...n Subscribers Only |
| Associate Creative Director | G..o K..o Subscribers Only |
| Senior Copywriter | S....ir I....ow Subscribers Only |
| Creative Director | M...o Fe.....ez Subscribers Only |
| Global Lead | C...en Bi....an Subscribers Only |
| Senior Copywriter | G....el A....io Subscribers Only |
| Social Media Manager | Pi......ean B....rd Subscribers Only |
| Chief Creative Officer | J...en C...t Subscribers Only |
| Grouphead Web Development | C....en Sc.....er Subscribers Only |
| Motion Designer | E....ne Ph....pe Subscribers Only |
| Group Experience Director | D...en J...s Subscribers Only |
| Creative Excellence Manager | C...ie B...nk Subscribers Only |
| Chief Creative Officer | G...z U...r Subscribers Only |
| Creative Director | B...rn S..b Subscribers Only |
| Producer | S...ne Sch......ach Subscribers Only |
| Creative Director | F...h .l F....li Subscribers Only |
| Art Director | G....lo G....ro Subscribers Only |
| Account Director | ..n W....lm Subscribers Only |
| Head of Project Management | Al.....ra Z...y Subscribers Only |
| Account Director | H...r .l K...ji Subscribers Only |
| Media Relations Manager | J...a Su.....ter Subscribers Only |
| Interactive Designer | L...de M...l Subscribers Only |
| Software Engineer | K...h Ch....on Subscribers Only |
| Technical Director | B...ad N....zi Subscribers Only |
| Chief Project Manager Digital | J....ne M...ux Subscribers Only |
| Project Director Digital | D....uy T..n Subscribers Only |
| Junior Account Manager | Co.....tin Mue......upt Subscribers Only |
| Cinematography | ..n S...er Subscribers Only |
| Photographer | D..k L....ig Subscribers Only |
| Creative Support | P...o A....co Subscribers Only |
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