Gaming has exploded since we’ve all been forced to stay at home. Shopping on the other hand – apart from masked raids on the supermarket – has all but vanished from our preoccupations. So what could French fashion brand Gémo do to launch its new collection? It took advantage of the latest trend and materialized inside the gaming phenomenon Animal Crossing. The game featured pixel art versions of the clothes and an in-game Gémo store. Users could explore different versions of the clothes – and to top it all off, there was a virtual fashion show with the participation of influencers. Enabling fashion fans to stay chic even as they stay at home. |
|
| Title | Nouvelle collection dans Animal Crossing© |
| Agency | Rosbeef! |
| Campaign | Nouvelle collection dans Animal Crossing© |
| Advertiser | GEMO |
| Brand | GEMO |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Media Type | Digital |
| Length | |
| Advertising Manager | R...ud M...IN Subscribers Only |
| Advertising Manager | G...ald S....nt Subscribers Only |
| Advertising Manager | Ch.....te H...rt Subscribers Only |
| Managing Partner | Pr.....le KR....OF Subscribers Only |
| Managing Partner | F...s M...BE Subscribers Only |
| Managing Partner | A....ne D...d Subscribers Only |
| Account Manager | ..a Ch......ier Subscribers Only |
| Executive Creative Director | R...r Jea........ophe Subscribers Only |
| Head of Digital | X...ER D....IS F...EN Subscribers Only |
| Digital Prodigy | Ro....he RE....AU Subscribers Only |
| Strategic Planner | E....ne Bo.....né Subscribers Only |
| Copywriter | M...me Fr.....au Subscribers Only |
| Art Director | N....as P....cq Subscribers Only |
| Art Director | N....as G...at Subscribers Only |
| MOTION DESIGN | H...ène R....NI Subscribers Only |
| MOTION DESIGN | J...en Ac.....va Subscribers Only |
About Rosbeef!
Our Work
Latest Ads
