Title | Unquaratine Your Creative |
Agency | Zulu Alpha Kilo |
Campaign | Unquaratine Your Creative |
Advertiser | ADCC |
Brand | ADCC |
Date of First Broadcast/Publication | 2021 / 2 |
Business Sector | Event/Tradeshow Management |
Story | The pandemic forced the Advertising & Design Club of Canada to postpone their 2020 award show. So, to promote the ADCC’s 2021 Call for Entries, we created a campaign that asked our industry to “Unquarantine your Creative”. The campaign centred around the idea that despite a year of lockdowns and quarantines, our creativity couldn’t be contained. This idea was carried throughout all elements including a wordmark with transformative type releasing from “Unquarantine” to “Creative”, a launch video highlighting the year that was, and other social videos, featuring low-fi phone photography, that gave a peek into all the creative places we did our best work. A limited-edition poster, printed with metallic ink |
Media Type | Case Study |
Length |