| Title | Rescueship |
| Agency | Ogilvy Spain |
| Campaign | Save the Fleet |
| Advertiser | Humanitarian Maritime Rescue (HMR) |
| Brand | Humanitarian Maritime Rescue |
| Date of First Broadcast/Publication | 2024 / 2 |
| Business Sector | Public Safety, Health & Hygiene |
| Story | Salvamento Maritimoi Humanitario (SMH) has carried out a rescue operation in the central Mediterranean, saving 43 people in an SAR Libya zone. But this is not only a story of bravery and courage, but also of creativity and social commitment. The first mission of Aita Mari 2024, the HMR rescue boat, has been carried out thanks to the fundraising that the association has achieved through the "Save the Fleet" campaign, through the Goteo platform, in which more than 40,000€ have been obtained in its crowdfunding. At a critical moment for the non-profit organization, pressed by economic difficulties and the high costs of carrying out any rescue operation, Humanitarian Maritime Rescue has carried out the awareness-raising action called "Save the Fleet." Created and produced altruistically by Ogilvy Madrid, this initiative aims to raise awareness about the reality of migratory movements, forced displacements generated by armed conflicts, persecution, extreme poverty, and other factors. |
| Media Type | Case Study |
| Length |