| Title | Chat SkiPT: The world‘s first Authentic Intelligence |
| Agency | HoC Vienna |
| Campaign | Chat SkiPT |
| Advertiser | Austrian National Tourist Office |
| Brand | Austrian National Tourist Office |
| Date of First Broadcast/Publication | 2024 / 1 |
| Business Sector | Destinations (Countries & Places) |
| Philosophy | Nowadays, more and more people ask an AI when looking for information about their vacation destination, which can lead to generic answers or pretty mainstream suggestions. This insight led to the Austrian National Tourist Office launching the world's first "Authentic Intelligence" called With Chat SkiPT. Real ski instructors take the place of AI chatbots and answer questions about winter vacations, winter sports and beyond. With their unbeatable local insider knowledge, the instructors put AI services in their place and convey the typical Austrian charm and the flair of a winter vacation in Austria – something that only real humans can do. ChatSkiPT.com is already online, the actual chat phase started on January 17th, 2024. Artificial intelligence (AI) is finding its way into more and more areas of life, and AI is already being used regularly for holiday planning. Tools such as ChatGPT can provide valuable tips and well-founded information. However, they have not mastered the typical Austrian humour And there is also a residual risk of incorrect results and poor recommendations. Not least because holidays in Austria are all about authentic experiences, the Austrian National Tourist Office is relying on "Authentic Intelligence" - the knowledge and humour of real-life Austrian ski instructors - instead of "Artificial Intelligence", as part of a new marketing campaign. The idea was developed together with Austrian creative agency Wien Nord Serviceplan. The cornerstone of it is an online film directed by Niklas Schwärzler (SOVISO Film Production) in which ski instructors from Austrian ski regions appear as testimonials. On the website https://www.chatskipt.com/en, visitors write their questions in a chat window, similar to ChatGPT. However, with ChatGPT, instead of AI 16 ski instructors from the Austrian ski regions respond to the questions. The experts provide in-depth specialist knowledge about skiing, reveal how to enjoy the Austrian winter, and are also happy to share a word or two of wisdom. You can chat from Wednesday, 17 January 2024 to Saturday, 20 January 2024 during fixed time slots. The chat is available in English and German. Information on the chat times can be found on the website. |
| Media Type | Digital |
| Length | |
| More Information | https://www.chatskipt.com/en |
| Chief Creative Officer | Christian Hellinger |
| Creative Director | Axel Spendlingwimmer |
| Concept & Copywriting | Michael Maier |
| Account Director | Stephanie Lechner |
| Account Manager | Jennifer Spanring |
| Video Production | SOVISO Filmproduktion |
| Director | Niklas Schwärzler |
| Website Production Company | Pyro Pyro |
| Media Agency | Dentsu X |