TitleAvoid the Awkward
Agency
Campaign Avoid the Awkward
Advertiser LinkedIn
Brand LinkedIn
Date of First Broadcast/Publication 2023 / 6
Business Sector Internet Sites (Excluding ISPs) / Apps.
Story Today, LinkedIn, the world’s largest professional network, is releasing a new UK social video series, which spotlights some of the difficult and awkward conversations that certain people are subjected to in the workplace every day. The 60“ social films address three DEI topics: visible difference, neurodiversity and race. These scenarios have been brought to life as: 'When your colleague makes an awkward assumption’, ‘When someone has an unhealthy obsession with your hair’ and ‘When someone misinterprets your tics’ and play out real-life situations that each expert has found themselves in at work, dealing with inappropriate or insensitive comments from their co-workers. The goal of this series is to approach difficult conversations around DEI in the workplace, while educating and empowering professionals to create an inclusive environment. The campaign forms part of LinkedIn’s goal to support building diverse and inclusive workplaces, regardless of background or circumstance.
Media Type Case Study
Length

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